It is important for iGaming company owners to understand the specifics of the market and be able to build the right development strategy.  Of course, the fundamental element in this business is the availability of games.

But beyond that, there are many things that are responsible for the success of the business. In particular, a clever marketing strategy. And in this article, we give a couple of tips for building successful marketing. 

Implement Affiliate Marketing

Such a seemingly simple but incredibly effective mechanism for attracting attention and customers. The main task of iGaming Studio is to find partners who will advertise your gaming site to other users.

Most often affiliate marketing is divided into seo-affiliate marketing (through websites) and arbitrage marketing (social media advertising). You have probably come across websites with reviews of top iGaming sites, picks of the best games, etc. Imagine that you collaborate with all those sites and get customers from them. And the number of them is unbelievably big.

That’s the number one tip for successfully promoting in the iGaming industry. And everyone uses it without exception, even the majority of independent casino sites in the UK use this promotion method. You can find out for yourself – they are present in almost all online affiliate marketing platforms.

Payment to an affiliate is actually at the player’s expense. Because you will be paying part of the revenue brought in by the affiliate.

This cooperation scheme is very profitable and has proven to be effective. Otherwise, the biggest online gambling sites would not have used it for decades. 

Diversify Your Content

If you have an iGaming website, it doesn’t mean that the information on it has to be all about games. Add a variety of content that can not only inform the player or help them through a level, but also give them a chance to relax and learn something new and interesting. You can also increase visitors’ interest by adding different contests, quizzes and additional missions. Players will be interested in taking part in additional activities.

The combination of these activities will effectively retain existing players and attract new ones. Keep in mind that this needs to be done on an ongoing basis and preferably not repetitively. All people like variety. Also, in this way you will be able to significantly stand out from your competitors.

For example, you can think of contest mechanics, where players must complete certain missions to get a reward. The prize may be unique in-game items, in-game bonuses or even real gifts.

Start Social Media

Today, it is impossible to develop and reach a maximum audience without social media. The reality is that it is faster and more convenient to learn from social media.

It is especially important to work not only on creating successful content on your social media pages, but also to collaborate with opinion leaders. The followers of millionaire bloggers really listen to their opinions. And sometimes they just want to have the same merchandise as an idol or play the same game with their favourite blogger.

There you can also cover some significant events of your company, make releases and announcements of future implementations. Active social media is the key to the success of iGaming in 2022.

Mobile Version

The main flow of traffic on the internet is to mobile devices. Yes, you are probably reading this article on your smartphone too. That means you understand that you can’t do without mobile adaptation these days.

Make sure your website is usable on different types of devices, whether it’s a mobile phone or a tablet with a higher screen resolution. This is an incredibly important factor!

Of course, it’s equally important to have a mobile version for your game as well. But it’s a really important element, but it depends a lot on the type of games and the platforms your games are designed for.

If we’re talking about browser games, most of them are now developed with HTML5. That makes them usable on all kinds of devices. This eliminates the need to develop applications for IOS and Android.

Award Regular Players

Players love rewards, whether it’s a unique item or just a hero’s title in the game. It’s inherent in every human being – we love gifts. In the case of players, such a loyalty programme acts as a great mechanism for keeping players in their games.

Don’t miss out on creating a VIP community either. Many people want to be chosen, at least in the game. And the right to be considered a VIP player will mean a lot and will tie the user to your games for a very long time. And this will inevitably turn into a profit for you.

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Every game development company owner knows that building a large and successful iGaming brand requires a number of crucial steps. And marketing strategy is one of them. By neglecting to draft one, owners run the risk of being left on the margins of the industry or failing altogether.